Survey finds roadblocks to women in communications industry

‘Equal pay for equal work not properly practised in the sector’

The findings of the first edition of the ‘I Lead’ survey, a collaborative study launched to capture the experiences and challenges of women to reach leadership positions in the field of communications, has shown that less than half (42%) of women believe that equal pay for equal work is not practised in the field of communications. The I Lead survey was conducted by Women’s Indian Chamber of Commerce and Industry’s Public Relations and Digital Marketing Council and the Indian Institute of Management - Kozhikode (IIMK) in early 2021 among 1,000-plus woman professionals. The survey was spread across genres of journalism, advertising, public relations, digital communications, content writing, corporate affairs, and corporate communications, a press release issued by the IIMK said on Tuesday.