Supreme is getting a surprising new owner
CNN
Supreme, the trendy streetwear clothier adored by celebrities and cool kids alike, has been sold to an eyewear manufacturer for substantially less than it sold for just four years ago.
Supreme, the trendy streetwear clothier adored by celebrities and cool kids alike, has been sold to an eyewear manufacturer for substantially less than it sold for just four years ago. Italian company EssilorLuxottica announced Wednesday that it’s buying Supreme for $1.5 billion in cash from VF Corp. (VFC), the parent company of Vans and Dickies, which bought the brand for $2.1 billion in 2020. Supreme “perfectly aligns with our innovation and development journey, offering us a direct connection to new audiences, languages and creativity,” EssilorLuxottica said in a statement. The company added that the brand will have its “own space” in its portfolio and marks its first-ever apparel brand acquisition. The name EssilorLuxottica isn’t well known to shoppers, but the glasses the company makes are. Its collection includes Oliver Peoples, Ray-Ban, Oakley, and Persol. It also has licensing agreements with Chanel, Coach and Dolce & Gabbana. Founded in a New York skateboard shop in 1994, Supreme has won over skateboarders and hip-hop fans with its apparel, also popular among other Millennial and Generation Z shoppers. The Carlyle Group acquired half the company in 2007 for $500 million. Shares of VF Corp. soared nearly 7% in premarket trading. The company explained that there were “limited synergies” between Supreme and its own brands, making a sale a “natural next step.”
People don’t buy “domestic” cars or salute the “domestic” flag, so they shouldn’t drink “domestic” beer. At least, that’s what Anheuser-Busch’s CEO thinks.
As President Trump and Elon Musk remake the federal government through firings, orders and brute force, small news publishers that specialize in the federal workforce are landing big scoops and seeing equally big traffic gains.
Nissan is still holding “various discussions” with Honda, the carmaker said Wednesday in response to media reports that it is set to scrap merger talks with its larger rival.
The end of cheap Shein and Temu hauls? How Trump’s tariffs could make those shipments more expensive
Americans love Shein, Temu and Alibaba for two reasons: cheap prices and fast shipping.
The US Postal Service says it has temporarily suspended the acceptance of incoming international parcels from China and Hong Kong until further notice.
Google’s updated AI ethics policy removes its promise that it won’t use the technology to pursue weapons and surveillance.
Need a new computer, television or phone? You might want to consider getting one now.
Tensions among the United States and its three biggest trading partners are injecting uncertainty into the US economy, putting American business owners in an uncomfortable wait-and-see posture. We’d like to hear from you.
Australia has banned DeepSeek from all government devices over concerns that the Chinese artificial intelligence startup behind it poses security risks, the government said Tuesday.
The soaring price of eggs has forced Waffle House to add a temporary surcharge on customers’ orders.
Lower-income Americans are likely to feel the brunt of the unprecedented tariffs President Donald Trump has set in motion.
Tariffs have dominated headlines since President Donald Trump took office just over two weeks ago, as he threatened steep, sweeping tariffs on goods the United States imports from its three largest trading partners — Mexico, China and Canada — on Tuesday.
Beijing announced tariffs on Tuesday on some American imports including originating crude oil, agricultural machinery and liquefied natural gas in a move that coincides with the Trump administration’s imposition of 10% tariffs on Chinese imports into the United States.