![Super Bowl LIX ads: Seals, donkeys and donuts](https://media.cnn.com/api/v1/images/stellar/prod/still-21316205-3154677-659-still.jpg?c=16x9&q=w_800,c_fill)
Super Bowl LIX ads: Seals, donkeys and donuts
CNN
The Philadelphia Eagles steamrolled the Kansas City Chiefs for a decisive victory in Sunday’s Super Bowl, but the battle for audience attention through ads was in many ways an even tougher fight.
The Philadelphia Eagles steamrolled the Kansas City Chiefs for a decisive victory in Sunday’s Super Bowl, but the battle for audience attention through ads was in many ways an even tougher fight. With around 50 brands buying time during the broadcast, advertisers leaned on celebrities and familiarity to compete for eyeballs. Thirty-second spots cost as much as $8 million each – but also offered the potential to be seen by an expected 120 million people turning in. Here were some of the spots that stood out in a crowded field. “(Shooting a Super Bowl commercial) has always been on my bucket list,” Actress, writer and producer Issa Rae told CNN in a recent interview. “So it was exciting to be able to do.” Rae starred in a new spot for Turbo Tax. She said she was familiar with TurboTax, having used it to prepare her taxes in the past, and demurred when asked about a favorite Super Bowl ad of the past — saying the commercial she just shot is now her favorite. Fair enough! Comedic actor Eugene Levy’s eyebrows flew off his head and out into the world in an ad for Little Caesar’s crazy puffs.