Super Bowl ads 2022: Crypto companies are spending millions to win over viewers
CBSN
The Super Bowl is a high-stakes game — and not just for the players on the field. Advertisers shell out millions for seconds of airtime, with often star-studded commercials beamed to 100 million U.S. viewers. This year, a new crop of marketers is aiming to score big with viewers: cryptocurrency companies.
FTX Trading and Crypto.com are among a handful of cryptocurrency-related companies that have spots in the February 13 game. The cost of 30-second ad cost $6.5 million this year, according to NBC, and that's just a fraction of the overall cost for advertisers. Companies spend millions more on producing movie-quality ads and related marketing campaigns.
This year, crypto companies are barging into the Super Bowl ad showdown, which as usual also includes more traditional advertisers like beer and car companies. The Super Bowl audience is a diverse mix, with about 4 of 10 viewers between the ages of 18 and 49 — a group that falls squarely in the demographic of crypto customers.
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