Super Bowl ads 2022: Crypto companies are spending millions to win over viewers
CBSN
The Super Bowl is a high-stakes game — and not just for the players on the field. Advertisers shell out millions for seconds of airtime, with often star-studded commercials beamed to 100 million U.S. viewers. This year, a new crop of marketers is aiming to score big with viewers: cryptocurrency companies.
FTX Trading and Crypto.com are among a handful of cryptocurrency-related companies that have spots in the February 13 game. The cost of 30-second ad cost $6.5 million this year, according to NBC, and that's just a fraction of the overall cost for advertisers. Companies spend millions more on producing movie-quality ads and related marketing campaigns.
This year, crypto companies are barging into the Super Bowl ad showdown, which as usual also includes more traditional advertisers like beer and car companies. The Super Bowl audience is a diverse mix, with about 4 of 10 viewers between the ages of 18 and 49 — a group that falls squarely in the demographic of crypto customers.
Run 3 Space | Play Space Running Game
Traffic Jam 3D | Online Racing Game
Duck Hunt | Play Old Classic Game
Hailey Okula, a nurse influencer, has died after giving birth to her first child, a son named Crew, her husband said. They had dealt with infertility for almost two years.
Trump's tariffs target Heard Island and McDonald Islands, Australian territory inhabited by penguins
With his announcement of widespread new tariffs on Wednesday, President Trump spared very few places on the globe from his effort to upend global trade — even the remote Heard Island and McDonald Islands, a sub-Antarctic Australian territory inhabited by penguins, but no people.
Billionaire Elon Musk will continue to be a "friend and an adviser" to President Trump after he formally leaves government, Vice President JD Vance said Thursday on Fox News.
Researchers are predicting an above-average Atlantic hurricane season in 2025, likely producing stronger and more frequent storms than a typical year but at the same time with less intensity expected than last season. The annual prediction is closely watched in Florida and other coastal states at risk when hurricane season officially starts June 1.
Financial markets around the world tumbled after President Trump on Wednesday announced a barrage of new tariffs, with U.S. stock futures pointing to a sharp drop when Wall Street opens for business.
Violent storms cut through a wide swath of the South and Midwest, spawning tornadoes and killing at least two people, knocking down power lines and trees and ripping roofs off homes.
The U.S. State Department revoked the visas of members of a Mexican band after they projected the face of a drug cartel boss onto a large screen during a performance in the western state of Jalisco over the weekend.
The mayor of one of North Dakota's largest cities resigned after an investigation into him mistakenly sending a lewd video to the city attorney.
A federal judge in Boston is holding a hearing Thursday regarding a Tufts University Ph.D. student taken into custody in Massachusetts and moved by Immigration and Customs Enforcement authorities to Louisiana last week.
For years, White House press conferences included sign language interpreters for the deaf.
In a move that could upend American foreign relations across the globe, President Trump announced Wednesday that he is instituting what he described as "reciprocal tariffs" on all U.S. trading partners.
Tornadoes and violent storms struck parts of the South and Midwest on Wednesday, knocking down power lines and trees, ripping roofs off homes and shooting debris thousands of feet into the air as a swath of severe weather hit the region.
Federal prosecutors were directed by U.S. Attorney General Pam Bondi this week to pursue the death penalty against Luigi Mangione, the man accused of murdering United Healthcare CEO Brian Thompson last year in New York City.