Subway Offers Free Sandwiches That Come With A Lifetime Commitment

Subway's latest promotion in its effort to transform the brand also requires a change from its superfans.

Subway's latest promotion in its effort to transform the brand also requires a change from its superfans.

Hardcore Subway enthusiasts can enter a contest in August to win free sandwiches for life - if they commit to legally changing their first name to "Subway." The chain will choose a winner and pay their legal fees to assume "a new iconic identity."

Subway, one of the world's largest quick-service restaurant chains with about 37,000 franchise-run locations in more than 100 countries, said in February it was exploring a sale. The auction was expected to last six months, aiming to fetch $10 billion in valuation.