Sticker shock: 80% of car buyers now paying above suggested retail price
CNN
Only a year ago almost no one paid the full sticker price when buying a new car. Now you're lucky if you can.
In perhaps the most striking sign of the change in new car pricing, 80% of new car buyers in January paid more than manufacturer's suggested retail price, or MSRP, according to data from Edmunds, the online site that tracks car rankings and prices. That's what's commonly known as sticker price.
It's the latest manifestation of the fact that a shortage of parts, especially computer chips, has caused automakers to temporarily halt production at various plants. That has left dealers with fewer vehicles than they need to meet customer demand.
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