Spotify undercuts Apple with new ways for podcasts to make money

Spotify Technology SA is rolling out new ways for podcasters to make money from their shows, stepping up efforts after a recent move by Apple Inc. to attract talent to its platform.

The Stockholm-based company debuted a feature Tuesday that lets podcasters mark episodes as only for subscribers. Users can then keep 100% of the revenue they get over the next two years, with a 5% fee coming in 2023. The option will be available in the U.S. to start, and then in other countries in the following months. The audio-streaming company also is launching an open-access platform that lets podcasts with content on other services share their material on Spotify. And it looks to make it easier for customers to find advertisers for their shows with a new ad marketplace called the Spotify Audience Network.