Spelling the end of an era: How Pat Sajak made an imprint in Canada

Ontario entrepreneur, rapper and self-described religious viewer, Bishop Brigante, will tune in and try to solve the Hangman-style puzzles as game show host Pat Sajak takes his last spin on the Wheel of Fortune.

As game show host Pat Sajak takes his last spin on the Wheel of Fortune, an Ontario entrepreneur, rapper and self-described religious viewer, Bishop Brigante, will tune in and try to solve the Hangman-style puzzles. The draw, for him and millions of viewers spanning generations, is family-friendly fare delivered with a sense of humour. But Brigante also has a connection to the Wheel. Last year, his fashion brand, TheEnds, was showcased as a prize on the spinning board for six episodes of the popular show.

It was an idea he had with his family as well as devoted fans.

"We were sitting here one day thinking, you know, we always see these prizes on the wheel," he says. "How amazing would it be if we could get our clothing line on the wheel? I don't believe there's ever been another Canadian brand that's ever been on."

He tapped in to his entrepreneurial skills, figured out how to contact the show to make it happen, and then watched in awe.

"When somebody won the prize, Pat Sajak was like, 'Pick up that prize from the clothing line TheEnds,'" he says.

"So to me that that that is the memory that I'll hold on to forever, because an icon like Pat Sajak, on national television, was able to talk about my clothing line and offer it to a guest as a prize. That's priceless. It's priceless.”

Brigante says he has always been drawn to word games, and grew up guessing along as Sajak urged contestants to buy a vowel or pick a consonant. He has carried on the tradition with his own family, including his eleven-year-old daughter.