Social media platforms are using what you create for artificial intelligence. Here’s how to opt out
CNN
OpenAI has claimed that creating ChatGPT would have been impossible without using copyrighted works. LinkedIn is using user resumes to polish up its artificial intelligence model. And Snapchat says if you a certain AI feature, it might put your face in an ad.
OpenAI has claimed that creating ChatGPT would have been impossible without using copyrighted works. LinkedIn is using user resumes to polish up its artificial intelligence model. And Snapchat says if you use a certain AI feature, it might put your face in an ad. These days, people’s social media posts — not just what they write, even their images — are increasingly being used by companies for and with their AI systems, whether they realize it or not. For companies running AI models, social media platforms offer valuable data. What’s written there is conversational, something AI chatbots consistently strive to be. Social media posts include human slang that might be useful for the tools to use themselves. And news feeds are generally a source of real-time happenings. But users posting on those sites may not be so enthusiastic about their every random musing or vacationphoto or regrettable selfie being freely used to build technology (and, by extension, make money) for a multibillion-dollar corporation. “Right now, there is a lot of fear being created around AI, some of it well-founded and some based in science fiction, so it’s on these platforms to be very open about how they will and won’t use our data to help alleviate some of the reactions that this type of news brings — which for me, it doesn’t feel like that has been done yet,” David Ogiste, the founder of marketing agency Nobody’s Cafe who regularly posts about branding and creativity on LinkedIn, said in a message to CNN. He added that he would opt out of allowing LinkedIn use his data for AI training. Different social platforms vary in terms of the options they give users to opt-out of contributing to AI systems. But here’s the reality: If you’re posting content publicly online, there’s no way to absolutely be certain your images won’t be hoovered up by some third party for them to use in any way they like.
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