Snoop Dogg sues Walmart and Post, claiming they sabotaged cereal brands
CBSN
Walmart and Post Consumer Brands undermined cereal brands created by Snoop Dogg and Master P by making them unaffordable and by keeping them hidden in stockrooms, a lawsuit filed by the rappers claims.
Post agreed to make and distribute Snoop Cereal and Momma Snoop under phony pretenses after the rappers rejected the retail giant's offer to buy their company outright, according to the suit filed Tuesday by Broadus Foods. The cereal brand was founded by Calvin Broadus, otherwise known as Snoop Dogg, and No Limit Records founder Percy Miller, known as Master P, to pass on to their children, it states.
After entering a profit-sharing agreement that had Post making and distributing the cereals, the pair found "Post was not on board with their goals and dreams and had no intention of treating Snoop Cereal equally as its own brands," the rappers stated in their complaint, filed in Minnesota's Dakota Country District Court where Post is headquartered.
