Smartphone sales likely to grow 25-35% this Diwali

Smartphone sales are likely to grow between 25 and 35% this Diwali as both online and offline retailers target Indian buyers.

Smartphone sales are likely to grow 25-35% this Diwali when compared to last year, predicted All India Mobile Retailers Association (AIMRA) Founder Chairman Kailash Lakhyani. He added that premiumisation and affordability are the main driving components of this growth in the retail space.

Earlier, smartphone sales declined 3% year-on-year (YoY) during the first phase of the festive season in India between September 26 and October 7, noted Counterpoint Research.

It later picked up after Dussehra as both online and offline retailers came up with aggressive offers and deals.

“Mobile retailers are offering cashback, discounts, and lucky draws on brands like Vivo, Oppo, Xiaomi and Realme. In Samsung, there is a direct discount and freebies from the retailer’s side,” said Kailash.

To have a larger impact, retailers are connecting with consumers through social media, he added.

According to Kailash, consumers are demanding more 5G phones from brands like Vivo, Oppo, and Xiaomi.

He said that offline buyers are preferring Samsung, Vivo, Oppo, and Xiaomi in the ₹30K-plus price bracket. In the premium segment (above ₹50,000), buyers are choosing between Samsung and Apple.