Small US businesses fear TikTok ban after it turbocharged sales
The Hindu
Everything changed for Paul Tran and his wife Lynda when the skincare brand they co-founded went viral on TikTok.
Everything changed for Paul Tran and his wife Lynda when the skincare brand they co-founded went viral on TikTok.
The Atlanta couple created @loveandpebble, and when they shared their Beauty Pops ice face masks on TikTok in 2021, it took their small business to another level.
“We sold out all of our inventory,” Paul Tran said, noting that after going viral, the brand was featured on "The Today Show," "Shark Tank" and in mainstream publications.
Now the Trans are worried about a bill passed by the U.S. Senate and signed into law by U.S. President Joe Biden in late April that bans TikTok in the United States if its owner, the Chinese tech firm ByteDance, fails to divest the short video app over the next year. Lawmakers are concerned that China could access data on Americans or spy on them with the app.
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A group of TikTok creators sued the U.S. in federal court on Tuesday seeking to block the law and keep the app used by 170 million Americans.
“TikTok has provided a way to the American Dream and this bill is killing that American Dream, my American Dream,” Tran said.
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