Small Business Owners Forced To Confront New Prices With Inflation

Many small businesses are raising their prices to deal with inflation, but they fear this will cost them customers in an already uncertain time.

It's a question not just consumers are asking — small business owners are, too.

For Nick Johnson, the owner of Su Casa, a Baltimore home store, battling higher costs is a never-ending struggle.

“We have teams actually in place from the last year, year-and-a-half whose explicit mandate on a daily basis is to check where we are with prices and we feel terrible about it because that’s not who we are as a company," Johnson said.