Shopify staff told AI will be ‘fundamental expectation’ for all work
Global News
A memo released by CEO Tobi Lütke urged the e-commerce software company's staff not already treating AI like a critic, tutor, programmer or deep researcher to use the technology.
Shopify Inc. is doubling down on artificial intelligence with a series of new policies that will make the technology a “fundamental expectation” for all staff by embedding it into everything from performance reviews to product development.
A memo released by CEO Tobi Lütke urged the Ottawa-based e-commerce software company’s staff not already treating AI like a critic, tutor, programmer or deep researcher to use the technology.
“Frankly, I don’t think it’s feasible to opt out of learning the skill of applying AI in your craft; you are welcome to try, but I want to be honest I cannot see this working out today, and definitely not tomorrow,” Lütke wrote in a memo he posted to X on Monday because he heard it was being leaked.
“Stagnation is almost certain, and stagnation is slow-motion failure. If you’re not climbing, you’re sliding.”
The more than 1,100-word memo solidifies AI’s place at Canada’s most prominent tech company but also sets a new standard for how deep AI could penetrate corporate Canada.
Lütke’s vision will see AI figure into every nook and cranny of his company and even wind its way into how staff pursue projects.
In Shopify’s current approach to product development, each project begins with a prototype phase, where ideas are tested before being built and released.
Lütke’s memo said he wants AI to be used at that earliest stage because “AI dramatically accelerates this process.”
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