‘Sex and the City’ Reboot Is Not the Only Problem for Peloton
The New York Times
The high-end exercise bikes have flooded Facebook Marketplace and Craigslist in recent months.
The biggest problem for Peloton’s cameo in the reboot of “Sex and the City” may not be the moment when Mr. Big drops dead of a heart attack after a 45-minute ride, a plot twist so startling and damaging to the brand that Peloton’s stock plummeted 11 percent overnight after the pilot episode premiered.
Rather, it is the scene in Episode 2 of “And Just Like That,” when Carrie is at home getting ready for Big’s funeral. The Peloton bike sits awkwardly in the passageway between the primary bathroom and dressing area, unused and already collecting dust.
The pandemic status symbol, which customers once waited two months to get their hands on, may soon become the modern equivalent of the 1990s NordicTrack: a high-priced piece of exercise equipment that becomes a glorified clothing rack, cluttering up a home until it is sold or dispatched to the curb.
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