Sen. Klobuchar: Local media needs to be able to compete with Big Tech for ad dollars
CNN
Lawmakers are trying to find a solution to two intertwined trends: the rise of Big Tech and the decimation of local news.
Sen. Amy Klobuchar chaired a hearing on Capitol Hill last week to address the challenge, and is advancing legislation that would attempt to give local news outlets more leverage against Big Tech companies like Google and Meta.
As the tech giants continue to thrive off digital ad revenue, the Journalism Competition and Preservation Act would allow news outlets, regardless of size, to collectively bargain with advertisers, strengthening their negotiating position against Big Tech.
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