Sebastian Smith named Regional General Manager of Octagon Middle East and North Africa

Doha: Octagon, the preeminent marketing, creative and talent management agency in global sports and entertainment; in partnership with IPG’s Middle East Communications Network (MCN), the leading regional group of advertising and marketing agencies, today named Sebastian Smith (pictured) as Regional General Manager, Octagon Middle East and North Africa.

The move expands and strengthens Octagon’s reach in the Middle East and North Africa, combining Octagon’s global expertise with the best regional marketing agencies, capabilities, and talent to provide an unrivalled integrated solution for clients in the sports and entertainment arena. While managing operations and growing sports and entertainment opportunities regionally, Smith will oversee a new Octagon office, housed within MCN Group’s long-standing business in Doha – home to the FIFA World Cup in Qatar 2022. In Doha, working in close collaboration with local agency teams from FP7/McCann, UM, Jack Morton and Weber Shandwick, as part of MCN’s “Home Advantage” group offering, the collective team is perfectly placed to meet the strategic, creative, and experiential needs of new and existing clients around next year’s global event.