Sean "Diddy" Combs sues liquor giant Diageo, accusing it of racism

Music producer and rapper Sean "Diddy" Combs is suing spirits company Diageo, accusing it of neglecting their business agreement and failing to invest in his liquor brands because he is Black.

The complaint, filed Wednesday with the New York Supreme Court, said that while Diageo publicly promotes itself as a leader on diversity, Combs and his company found it unwilling to treat its Black partners equally.

Combs said Diageo "kneecapped" his Ciroc Vodka and DeLeon Tequila brands by depriving them of resources after they were "typecasted" as "Black brands" meant only for "urban" consumers.