Scooter Braun announces retirement from music management
CTV
The recording artist manager, who has worked with Justin Bieber, Ariana Grande, Demi Lovato and other stars, announced he is retiring from music management.
Scooter Braun is saying goodbye to one part of the music industry.
The recording artist manager, who has worked with Justin Bieber, Ariana Grande, Demi Lovato and other stars, announced he is retiring from music management.
Braun instead will focus on being CEO of HYBE America, which he sold his own Ithaca Holdings company to in 2021. He posted the news in a statement shared on social media Monday.
“I have been blessed to have had a ‘Forrest Gump’-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. I’m constantly pinching myself and asking ‘how did I get here?’ And after 23 years this chapter as a music manager has come to an end,” he wrote.
He continued: “I was really just 19 years old when I started. So for my entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week. And for 20 years I loved it. It’s all I had known.”
He said as his kids have grown, his priorities have changed.
“My personal life took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose,” he wrote.