Salman Khan On Box Office Benchmark: "100 Crore Is Rock Bottom Now, Should Be 1,000 Crore"
NDTV
"My predictions don't seem to be working for my own films," Salman Khan said
Bollywood star Salman Khan, on Thursday, said films entering the 'Rs 100 crore club' is now a thing of the past and going forward movies need to aim for the "benchmark" of Rs 1,000 crore to succeed at the box office.The 57-year-old star was speaking at the trailer launch event of the upcoming Punjabi film Maujaan Hi Maujaan, starring Gippy Grewal."This Rs 100 crore mark is going to be the rock bottom now. Everything is going to be Rs 400-600 crore plus now for the Punjabi industry, Hindi industry, every industry. Even Marathi films are doing those numbers right now.
"Basically, people are going to the theatres once again to watch movies. I think Rs 100 crore is not going to be a very big deal. I think the benchmark should be Rs 1,000 crore for a film right now," Salman Khan told reporters in Mumbai.
Maujaan Hi Maujaan, a slice-of-life family entertainer, is directed by Smeep Kang. Grewal, who launched the trailer of his last release Carry On Jatta 3 with Aamir Khan in Mumbai, said he is happy to witness the commercial success of Punjabi films in recent times.
