S. Korea probes Temu over alleged false ads, unfair practices: Yonhap

Seoul: South Korean regulators are investigating the hugely popular Chinese shopping app Temu on suspicion of false advertising and unfair practices,...

Seoul: South Korean regulators are investigating the hugely popular Chinese shopping app Temu on suspicion of false advertising and unfair practices, the Yonhap news agency reported Monday.

With sometimes astonishingly low prices and a huge variety of items, Temu has enjoyed rapid growth in dozens of countries since it was launched in 2022 by Chinese e-commerce giant PDD Holdings.

It is also under increased scrutiny in the United States, Europe and elsewhere over its business practices, advertising and handling of user data.

South Korea's Fair Trade Commission (FTC) recently started looking into Temu to determine if it was violating e-commerce and advertising regulations, Yonhap said, citing unnamed government and industry officials.

The FTC is also probing if Temu is in line with consumer protection rules, Yonhap added, citing complaints about product quality and other issues. AFP has contacted Temu for comment.