Rupert Murdoch Takes Another Swing At Google, Facebook, Seeks Reforms

News Corp Chairman Rupert Murdoch said algorithms are subjective and they can be manipulated by people to kill competition, damage other people, publishers and businesses.

Rupert Murdoch renewed his attacks on Google and Facebook during News Corp's annual shareholder meeting on Wednesday, accusing the tech giants of trying to silence conservative voices and calling for "significant reform."

The Silicon Valley companies are favorite targets for Murdoch, 90, who for years has criticized Google for taking the publisher's news articles without compensation and Facebook with failing to adequately reward publishers.

The public flogging continued, despite News Corp winning concessions from both companies, which earlier this year agreed to pay for the publisher's content in Australia.

"For many years our company has been leading the global debate about Big Digital," said Murdoch. "What we have seen in the past few weeks about the practices at Facebook and Google surely reinforces the need for significant reform."