![RT sees its influence diminish as TV providers and tech companies take action against the Russia-backed outlet](https://cdn.cnn.com/cnnnext/dam/assets/220228170107-restricted-rt-russian-today-tv-network-file-super-tease.jpg)
RT sees its influence diminish as TV providers and tech companies take action against the Russia-backed outlet
CNN
RT, the Russia-backed media outlet infamous for promoting Vladimir Putin's talking points, has seen its influence significantly diminish in recent days as cable carriers and social media companies have taken swift measures to block its reach.
The actions taken by television providers and technology companies against RT have dealt one of the largest blows to the outlet in its history, reducing the Kremlin's ability to peddle its narrative at a pivotal time when its international standing has fallen as a result of its unprovoked war on Ukraine.
Meta, the parent company of Facebook (FB) and Instagram, and TikTok separately announced some of the harshest measures taken thus far against RT on Monday. The social media companies said they had moved to block RT in Europe. The outlet's accounts will no longer be accessible to users on that continent through those companies' services, depriving RT of crucial venues to advance its messaging.