Romania faces down Vuitton for 'stealing' its beloved blouse
The Peninsula
Vaideeni, Romania: Villagers in Vaideeni at the foot of Romania s Carpathian mountains are fuming at French luxury brand Louis Vuitton for stealing...
Vaideeni, Romania: Villagers in Vaideeni at the foot of Romania's Carpathian mountains are fuming at French luxury brand Louis Vuitton for "stealing" the design of their traditional blouse.
Maria Gioanca, 69, one of two dozen women who still hand sew the black-and-white garment in the village, told AFP she "won't let the costume be stolen" for fancy beach wear.
Calls for luxury brands to acknowledge the inspirations of their designs have grown in recent years, as the fashion industry has been faced with accusations of cultural appropriation and exploiting the heritage of minority groups.
In Romania, activist group La Blouse Roumaine (The Romanian Blouse) has been asking brands since 2017 to come clean and "credit" the places of origin when their clothes are similar or inspired by Romanian folk costumes.
Dedicated to promoting the traditional "ie" blouse -- known to have inspired fashion designers like Yves Saint-Laurent, Jean Paul Gaultier and Kenzo -- their complaints have yielded mixed results.