Roku and ViacomCBS shares rise on report that Comcast is eyeing a deal

Comcast is looking for new ways to expand its streaming footprint — and Roku and ViacomCBS are possible acquisition targets, according to a report.

Comcast chief executive Brian Roberts is “wrestling” with the idea to either “build or buy” to become a streaming giant, as the company loses pace with media giants like Netflix, Disney and WarnerMedia, which is merging with Discovery, according to a report from The Wall Street Journal on Wednesday. Shares of Roku rose nearly 1 percent in late morning trading Thursday and Viacom shares climbed nearly 2 percent. Comcast called the report “pure speculation,” declining to comment further.