Revamped Kerala Tourism website to act as digital guide providing info in 20 languages
The Hindu
Kerala Tourism's revamped website offers comprehensive digital guide in 20 languages, showcasing State's attractions with cutting-edge technology.
Kerala Tourism on Wednesday launched its revamped website marking a vital step in bolstering the State’s efforts to meet the global competition in tourism sector. The website makes use of cutting-edge technology to create a comprehensive digital guide providing information in more than 20 languages.
Launching the updated website, www.keralatourism.org, Tourism Minister P.A. Mohamed Riyas said here that the user-friendly and interactive portal would showcase the immense possibilities of Kerala as a tourism destination, which would be available in a novel way at the fingertips of tourists from any part of the world.
The tourist-friendly web portal will help visitors find certified hotels, homestays, Ayurveda and wellness centres in Kerala easily. In 2023-24 alone, the website registered around one crore visitors and more than two crore page views. The upgraded website, which is available in over 20 languages, is a comprehensive digital guide that features the State’s unique attractions, culture and heritage and travel information.
Modern web applications such as ReactJS and Python Flask have been used while revamping the website. This will offer seamless web browsing experience for users in various gadgets such as computer, tablets and mobile. A custom-built Content Management System (CMS) will manage content efficiently and deliver personalised user experiences. The revamped website also provides easy navigation to tourism-related topics and an improved multimedia playback for users.
The interactive pages are equipped with features such as travel planner, live webcast, video quiz and e-newsletters. Through the user-generated content (UGC) facility on the web portal, travellers can share their stories, photographs and videos from Kerala. The other major features of the website are short video clips that give glimpses of Kerala, a video gallery with a collection of 360-degree videos and royalty-free videos, besides a picture gallery from where pictures can be used by tourism stakeholders.
Dedicated sections such as Experience Kerala, Where To Stay, and Things To Do offer hassle-free services for tourists to plan their itinerary. The user-centric website gives info within three simple clicks and it boasts more than one lakh pages with high resolution images and engaging videos.
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