Researchers 'concerned' about some 'finfluencer' investing content

A new report examines the impact of social media financial influencers, highlighting disclosure concerns among influencers making stock recommendations.

The report published Thursday by the CFA Institute found Gen Z investors were more likely to seek investing guidance from financial influencers on social media, also known as “finfluencers.”

Researchers looked at content across TikTok, Instagram and YouTube.

Paul Andrews, managing director for research, advocacy, and standards at the CFA Insitute, said the platforms vary but have similarities when it comes to financial influencer content.