Reliance-Iconix Joint Venture Gets Brand Rights For Lee Cooper

The joint venture between Reliance and Iconix already owns 24 fashion and home brands from the Iconix portfolio

A joint venture between Reliance Industries Limited and US-based Iconix Brand Group has acquired the brand rights for Lee Cooper denim in India, the companies said on Wednesday.

Iconix, which owns international rights to the brand, had previously licensed Future Group to sell Lee Cooper products in India, but that arrangement ended earlier this year.

The joint venture between Reliance and Iconix already owns 24 fashion and home brands from the Iconix portfolio, including Ed Hardy.