Regina citizen group calls for transparency and integrity following release of Experience Regina review

A citizen group released a report on the Experience Regina campaign, after setting out to find out what went wrong leading up to the launch.

A citizen group released a report on the Experience Regina campaign, after setting out to find out what went wrong leading up to the launch.

The group, Regina Reimagined, revealed an in-depth report in response to the independent review done by consultant George B. Cuff, which was released on July 13, 2023.

Kristen McLeod, Jennie Avram, Janet Lee, and Jodi Woollam created Regina Reimagined after they were brought together by “a shared respect for the power of words and brands,” according to a statement from the organization.

They created a petition on June 13 calling for accountability from REAL, which garnered over 500 signatures.

Regina Reimagined’s report stated that Cuff’s review minimized the fallout of the campaign launch by simply referring to it as ‘the incident,’ which they wrote is “an insult to Regina citizens and a breach of their confidence.”

According to the citizen group’s report, Cuff “neglected to articulate” the cause of the public reaction to the branding campaign, which sexualized the City of Regina.

Their report showed that many people knew about the slogans before the official launch of the rebrand.