Rapper will.i.am is selling a smart mask for $299

Rapper will.i.am wants to make face masks a high-end, high-tech statement.

The Black Eyed Peas member announced this week he is teaming up with Honeywell to launch XUPERMASK, a $299 mask with a ton of bells and whistles. In addition to dual three-speed fans and HEPA filters, a type of mechanical air filter, it features Bluetooth connectivity, LED day glow lights, noise canceling audio and microphone capabilities, seven hours of battery life and a magnetic earbud docking system. It also comes with adjustable straps.