Qatar Airways introduces world’s first AI digital human cabin crew at Arabian Travel Market

Dubai: Qatar Airways, an unprecedented seven time winner of the World s Best Airline award, has captured the spotlight on the opening day of the Ara...

Dubai: Qatar Airways, an unprecedented seven-time winner of the ‘World’s Best Airline’ award, has captured the spotlight on the opening day of the Arabian Travel Market (ATM) 2024, with a stunning holographic display of Sama, the airline’s second-generation AI-powered digital human cabin crew.

This innovative display, along with a cutting-edge stand featuring multi-sensory-rich experiences showcased the airline’s technological prowess, captivating crowds at the biggest travel and tourism event in the Middle East.

Powered by advanced conversational AI, Sama engaged with ATM’s attendees, effortlessly demonstrating her knowledge on Qatar Airways’ diverse operations. The digital human cabin crew, designed to enable personalised travel experiences, will continue to evolve over time to improve responses through passenger interactions in the airline’s immersive platform, QVerse.

 In addition to the introduction of Sama, the multiple award-winning airline unveiled its innovative experience stand, offering enthusiastic crowds advanced immersive experiences. From virtual reality (VR) tours to the revolutionary multi-sensory pod,

Qatar Airways’ latest technological advancements continue to enthrall visitors at ATM 2024, offering them a unique way to explore the interiors of the airline’s state-of-the-art the fleet, as well as the exceptional luxury and comfort of the award-winning Qsuite.