Price matching is like a game in Canada. Here's how to play

Costly groceries are forcing some to take extra time to price match and use coupons. Here's how they do it.

Grocery prices continue to pinch Canadians' wallets, which is why some have started hunting for deals through flyers and phone apps to get the most bang for their buck.

In July, headline inflation rose, but grocery prices came down slightly, according to the Consumer Price Index (CPI) report from Statistics Canada. However, year-over-year, food prices are still high and out of reach for many.

Many have turned to food banks to help feed their families during the cost-of-living crisis.

Meanwhile, some Canadians have taken it upon themselves to play a "scavenger hunt" through flyers to find the best deals, using coupons or price matching to lower their bills.

Price matching is when a customer shows a lower competitor price for the same item at a grocery store and receives that item for the lower price.

Kat Cassidy, a Canadian couponer, runs multiple social media accounts under the handle "living on a loonie." She said she “fell into” the side hustle of content creation after she started sharing tips on couponing and price matching online.

"I was just a university student who was couponing, trying to save money. I had two part-time jobs (and) went to school full-time," Cassidy told CTVNews.ca in an interview. "I just felt like the extreme costs of university as well as living were just taking all of my money, and I had no money left over for the joys."