Preserving the history of Saskatchewan small towns is this tech company's specialty
CTV
The image of a sleepy Saskatchewan small town with "not a lot going on" is a well-known anecdote. However, one Saskatchewan company is hoping to change that – and allow communities both on and off the beaten path to share their stories and advertise what they have to offer.
The image of a sleepy Saskatchewan small town with ‘not a lot going on’ is a well-known anecdote. However, one Saskatchewan company is hoping to change that – and allow communities both on and off the beaten path to share their stories and advertise what they have to offer.
memoryKPR is a Saskatchewan-based technology company with a focus on storytelling.
“We have a storytelling platform that allows you to craft really nice stories digitally, to share with people and or to allow people to share their stories back with you,” founder Jessica McNaughton told CTV News.
Recognizing that its easy to get lost in today’s social media scene, McNaughton presents her business’s solution as a one-stop digital storytelling platform for communities to essentially advertise themselves.
The tech firm has conducted a pilot program with the goal to gather 48 communities from across the province and provide them with the know-how and tools to preserve their collective history while attracting visitors and tourists with their stories and attractions.
“[It] also allows you to take all the content you have from all the different places, keep them in one place, keep them safe, organized and future proofed,” McNaughton added.
The pilot project, made possible through Innovation Saskatchewan’s Made in Sask technology program, has provided communities access to speakers and experts in the fields of marketing and economic development.
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