Prasar Bharti, ICCR team up to promote Indian culture

Prasar Bharati and Indian Council for Cultural Relations have signed an MoU to take Indian culture to national and international audiences.

Prasar Bharati and Indian Council for Cultural Relations on Monday signed a Memorandum of Understanding, through which the two entities will now be promoting Indian culture.

As per the information available, the performances of eminent artists associated with the Indian Council for Cultural Relations (ICCR) will be telecast on the national and international channels of Doordarshan. Dance and music performances will be showcased on DD National, DD India, regional channels of Doordarshan and Prasar Bharati News Services (the digital platform of Prasar Bharati) in the form of a weekly programme.