Pop Quiz: Do Celebrity Political Endorsements Actually Work? 

In this segment of "Pop Quiz," Newsy's "In The Loop" explores whether celebrity political endorsements actually sway or impact voter opinions.

There are many different ways celebrities have endorsed political candidates, but what is the impact or payoff of these endorsements?

A 2020 survey from Morning Consult and The Hollywood Reporter found 9 in 10 respondents said "no celebrity endorsement would sway their vote," but it calls into question how self-aware voters actually are about their own voting behavior and influences. A post shared by Taylor Swift (@taylorswift)

Political science professor David Jackson has been conducting research on the influence of celebrity endorsements for the past two decades.