Poll finds 2023 Poilievre ads spur same voter response as 2015 Trudeau ads
Global News
Innovative Research finds the Conservative Party of Canada has positioned itself as the party of 'hope' in much the same way the Liberals ahead of the 2015 election.
Just ahead of the 2015 election, the Liberal Party of Canada released a series of ads featuring its leader, Justin Trudeau, that seemed to seal the deal with much of the electorate and help Trudeau and the Liberals push out a tired and increasingly unpopular Conservative government.
Fast forward eight years, and the Conservative Party of Canada has run a series of ads featuring its leader, Pierre Poilievre, that appear to have had the same effect and may help seal the deal with an electorate that appears — at least right now — ready to sweep out a tired and increasingly unpopular government.
“What we’re seeing with Poilievre is that Poilievre is doing in 2023 what Trudeau did in 2015. He’s now grabbing the ‘hope agenda,'” said Greg Lyle of polling firm Innovative Research. “He’s becoming the party of hope. And Trudeau is now become the party of the status quo.”
Lyle’s firm tested those 2015 Liberal ads using a panel of 1,000 Canadians. His questionnaire at the time measured the emotional response those ads generated.
“The 2015 Trudeau ads were among the best we’ve ever tested,” Lyle said.
Innovative Research repeated that 2015 questionnaire with an online panel of 2,890 Canadians from Nov. 15 to Dec. 5 to test the emotional response to the recent series of Conservative television ads, some of which presented Poilievre in a softer light talking about his family and his background while others featured Poilievre speaking directly to camera about affordability and housing.
“And what’s really striking about it is normally what happens with a political ad is that the people that support the party that put the ad out like it and the people that don’t support that party don’t like it,” he continued.
Among the four English-language TV ads Innovative tested, the Conservative ad “We Had A Deal” tested best. In this ad, Poilievre, in a white T-shirt standing on the street he says he grew up on speaks directly to camera about the housing affordability crisis.
On Tuesday, Prairie Harm Reduction announced it would stay open 24/7 for the next week to offer people a warm safe place until the city’s plan took effect.
The competition watchdog said Wednesday that the ongoing investigation into the Canadian furniture retailers looks at three kinds of marketing practices.
The $7.28 billion budget unveiled by Montreal Mayor Valérie Plante includes a promise to increase the city's housing department budget by $100 million over the next three years.
The union representing port supervisors in British Columbia is challenging the legal and constitutional authority of the federal labour minister to order them back to work.
Randy Boissonnault is out of Prime Minister Justin Trudeau’s federal cabinet after months of controversy surrounding his former business.
A volunteer group has donated $60,000 to KHSC’s KidsInclusive as it winds down after 119 years, ensuring support for children’s care over the next five years.
Queen’s University will install North America’s first carbon-sequestering field turf at Nixon Field, enhancing sustainability while supporting sports and research.
Gerry Lichty, North Frontenac mayor, was elected 2025 Frontenac County warden. He aims to tackle rural challenges, with Bill Saunders as deputy warden.
Quebec Premier François Legault says the Sûreté du Québec, the province's police force, will 'conduct visual investigations at the borders.'
When people pass by the white-pillared Beaverbrook Art Gallery starting this weekend, they will be greeted by one of Fredericton's most famous sculptures.
The Toronto Santa Clause Parade faces financial challenges but, with public and government support, they are working hard to secure its future and keep the magic alive.