PM asks Mysuru housewife to propagate benefits of Jan Aushad Kendras

Babita Rao was among seven beneficiaries of Pradhan Mantri Bharatiya Janaushadi Pariyojana (PMBJP) chosen from across India to interact with the Prime Minister on the occasion of Janaushadi Diwas on March 7

Prime Minister Narendra Modi asked Babita Rao, a housewife from Mysuru, to propagate the benefits of purchasing generic medicine at affordable costs from Jan Aushad Kendras through social media.

Ms. Rao was among the seven beneficiaries of Pradhan Mantri Bharatiya Janaushadi Pariyojana (PMBJP) chosen from across India to interact with the Prime Minister on the occasion of Janaushadi Diwas through video-conference on March 7.

When her turn to speak came, Ms. Rao said she had been purchasing medicine from the Jan Aushadhi Kendra in Udayagiri in Mysuru over the last four years and is ‘very satisfied’ with the quality and the cost of the medicine. She pointed out that her husband runs his own business and is earning around ₹15,000 per month.

After learning from a friend about the availability of generic medicine at a reduced cost at Jan Aushadi Kendras, her family of five members had managed to save a lot on the expenses on medication. Her in-laws need regular medication as they are diabetic, and suffer from cardiac ailments and blood pressure.

When asked by the Prime Minister if she was spreading the word about Jan Aushadi Kendras among others, she said she had informed her neighbours and friends.

Mr. Modi pointed out to Ms. Rao that Karnataka is a major force in Information Technology. He asked her to make use of the digital medium’s strength to create awareness about Jan Aushadi Kendras.

He asked her to take the initiative to share experiences of middle class families purchasing medicine from the Kendras through videos in English, Kannada and Hindi. He said the videos could be shared on social media platforms, like Instagram, Twitter and Facebook, so that so that it reached the younger generation and more middle class families were benefited from the generic medicine.