Plant-based sector focused on better price, taste and texture amid consumer wariness
BNN Bloomberg
The plant-based protein industry is focused on improving the price, taste and texture of its products as it weathers a period of consumer wariness brought on by the rising cost of living.
That’s according to industry experts, including Bill Greuel, CEO of Protein Industries Canada, who says there’s a lot of work being done in Canada to improve things like the meltability of plant-based cheese and the texture of plant-based meat.
Greuel says inflation and higher interest rates have made consumers more sensitive to differences in price, and therefore less willing to try plant-based meat alternatives.
He says the industry needs to build up its manufacturing and processing capacity in Canada to help address the price differences between plant-based meat and its conventional counterparts.
