Pixel 6 and Pixel 6 Pro mark new smartphone era for Google
CNN
Google on Monday kicked off smartphone season by previewing its new Pixel 6 and Pixel 6 Pro smartphones. But it also signaled a new era for the Pixel, shifting it away from a mid-tier line with a niche user base to premium status, in a move that could position it to better take on Apple and Samsung.
In a series of tweets and a video posted to its website, the company teased a colorful assortment of feature-packed smartphones with the first-ever Google-made processor specifically designed for the Pixel. The company said a Tensor chip, which Google (GOOG) has used before in existing AI hardware, will allow the Pixel to be faster, more customizable and have "the most layers of hardware security in any phone." Google, which previously worked with chip maker Qualcomm for its Pixel phones, is the latest smartphone maker to build its own chip instead of relying on third-party suppliers. Last year, Apple (AAPL) moved away from an Intel processor for its Mac computers in favor of its own M1 chipset, a move that has won rave reviews from users for the added speed and extended battery life.More Related News
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