Pineapple farmers see revival of fortunes as demand rises
The Hindu
Price of of ripe fruit goes up as processors in other States buy more
Pineapple farmers are looking forward to a revival of fortunes this winter with demand from fruit processors in States such as Karnataka, Tamil Nadu, and Andhra Pradesh on the rise.
The fruit processors have not been active in the market over the past two years because of the COVID-19 lockdown and restrictions reducing the demand for pulp and juice in the market. However, the lifting of COVID-19 restrictions has been witness to a shortage of processed fruit in the market, said Baby John, veteran pineapple farmer and president of the Pineapple Growers’ Association Keralam.
He also said there was a shortage of supply of A-grade pineapple in the market and advised farmers to sell the fruits to dealers known to them to avoid losses even as the price in the open market appeared to be capable of supporting cultivation of the fruit.
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