Pickleball, virtual golf, skydiving, craft beer: How malls are luring shoppers
CNN
Retail analysts say it's become necessary for mall operators to diversify the in-mall experience beyond shopping in order to stay relevant to consumers -- especially as the pandemic has made online shopping more popular than ever.
"There are generations of families, grandparents to grandchildren, who like to spend their Saturday morning or Sunday afternoons at the mall," said Burt Flickinger, retail expert and managing director of retail consultancy Strategic Resource Group. "Offering them other activities, like indoor skydiving or Legoland theme parks, that allow them to spend this time together outside of a store is a good way to keep them at the mall longer and to keep spending."
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