Pickleball craze inspires new lifestyle magazine

The pickleball craze sweeping America has gotten so out of control there will soon be a lifestyle magazine dedicated it.

Publishing veteran Dick Porter of Meredith has teamed up with magazine designer J. Armus to launch In Pickleball, a new sports-lifestyle magazine aimed at fans of the fast-growing game. The publishing duo say In Pickleball will be “the Vogue of Pickleball,” printed on heavy stock and appeal to the mostly older and well-off Americans who live for the game.