PGA Tour's attractive, fun atmosphere highlighted by soulless Saudi Invitational, Super Golf League proposal
CBSN
The PGA Tour has gotten some of its best marketing in years by simply being itself
The central theme of the 2015 Pixar movie "Inside Out" is an internal tussle between sadness and joy. These seemingly conflicting emotions that the movie's protagonist, an 11-year-old girl named Riley, is feeling are constantly at war with one another as Riley's heart serves as their primary battleground. The anthropomorphic emotions chirp at one another throughout the film until (spoiler alert) they learn they must coexist for Riley to thrive as a human being who feels the full spectrum of emotions.
There are a thousand lessons to be learned from that movie, which masquerades as a children's film but brings adults to their knees in puddles of their own tears. One of those lessons came to my mind over the weekend as the 2022 WM Phoenix Open played out at TPC Scottsdale.
Admittedly, it is strange to compare a Pixar movie to high-level professional golf events, but stick with me because this mini (?) inflection point the world of golf is experiencing will resonate when it comes to the game's future.
