Paris Hilton's entertainment company joins brands pulling ads from X
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Paris Hilton's entertainment company is suspending an advertising campaign on X, according to CNN, expanding the list of companies fleeing the social platform after billionaire Elon Musk's recent tweet endorsing an antisemitic conspiracy theory.
The move by 11:11 Media to distance itself from X, formerly known as Twitter, comes only a month after the companies announced an exclusive partnership that would include live video and commerce. X CEO Linda Yaccarino in October welcomed Hilton to the "@X family," tweeting: "The queen of pop culture, music, business and TV is #Sliving on X."
CBS MoneyWatch could not immediately reach anyone at Hilton's company for comment. Bruce Gersh, 11:11's president and chief operating officer, told CNN on Tuesday that the company "made the decision to immediately pull the campaign from the platform."
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