Parents Cheer as Ms. Rachel Heads to Netflix

Rachel Accurso, the beloved children’s YouTube star, announced a deal with the streaming service, broadening her audience and making it even easier to find her content.

“Let’s figure out what our letter of the day is!”

Ms. Rachel, the children’s YouTube star, cooed that sentence in an Instagram video posted this week as she dug into a sensory bin of purple rice, with the kind of texture toddlers tend to ogle.

Set against a blank yellow screen, like many of her videos, she smiled as her ponytail bobbed onto her signature pink T-shirt and blue overalls.

She gasped as the camera panned to a bright red “N” in the rice.

Holding the letter, she cheerfully told viewers in her singsong voice that her videos would soon be available on Netflix.

The announcement is the latest development for the booming empire of Ms. Rachel, the child educator from Maine turned viral video star, whose appeal has been compared to that of Mister Rogers and Beyoncé.