Pantone names its color of the year for 2025

Pantone has named an “evocative soft brown” called Mocha Mousse its color of the year for 2025.

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday, the global color specialist said Mocha Mousse was “a mellow brown infused with a sensorial and comforting warmth.” “A warming rich brown hue, PANTONE 17-1230 Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort,” it added. Leatrice Eiseman, executive director of the Pantone Color Institute, said the color evokes “thoughtful indulgence.” “Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe,” she said in the statement. Laurie Pressman, vice president of the Pantone Color Institute, added that Mocha Mousse feeds into a desire for harmony.