Pandemic takes the sheen off Etikoppaka toys
The Hindu
Government help has eluded our community, rue toymakers as they survive by taking loans
On August 30, 2020 evening, traditional toymakers from Etikoppaka village were in for a surprise as Prime Minister Narendra Modi showered praise on the Etikoppaka toys and gave a call for making India the world’s toy manufacturing hub as part of ‘vocal for local’ slogan. Artisans from the tiny village located on the banks of the Varaha under Yelamanchali constituency felt that this would be a major boost to the craft community, especially at a time when the toymaking industry was struggling due to COVID-19. Barely 10 months down the line, a number of families who are dependant on toymaking are in a financial crisis and are surviving on loans. The craftsmen allege that nothing has changed for them so far, with COVID further worsening things.
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