Oreo is releasing this flavor for the first time ever
CNN
Oreo is partnering with singer Post Malone for its next limited edition cookie, featuring a first-of-its-kind filling for the brand.
Oreo is partnering with singer Post Malone for its next limited edition cookie, featuring a first-of-its-kind filling for the brand. For a limited time, Oreo is selling a cookie created with Malone that has a swirled creme filling, which mixes salted caramel and shortbread flavor creme and is sandwiched between a chocolate cookie and a golden cookie. The cookies are engraved with nine designs inspired by the artist, such as vinyl records and a guitar pick. It’s the newest creation for the Mondelēz-owned cookie, which regularly releases flavors to keep the 110-year-old brand in the cultural zeitgeist. In 2020, Oreo partnered with Lady Gaga to release pink cookies that became a viral sensation. “Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands,” said Tanya Berman, senior vice president at Mondelēz, in a press release. The “sweet new collab” goes on sale February 3 nationwide. Collaborations, including ones with Coca-Cola and “Star Wars,” resonate with customers and boost sales, executives said on an earnings call last year. Oreo is also one of Mondelēz’s biggest brands, topping $4 billion in sales revenue in 2023.
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