Online Search To Make Up Lost Time With Artificial Intelligence

The classic search and click made ubiquitous by the Google behemoth is getting a major AI makeover as bots ChatGPT, Bard or Bing see hundreds of millions of web surfers seek answers to life's questions in a new way.

Online search, dominated by Google for 25 years, has become as banal as making a phone call, but it could finally be getting a profound reset thanks to artificial intelligence.

The classic search and click made ubiquitous by the Google behemoth is getting a major AI makeover as bots ChatGPT, Bard or Bing see hundreds of millions of web surfers seek answers to life's questions in a new way.

"People are realizing how many times they use Google search, not to find a webpage, but to answer a question," said Stefan Sigg, Chief Product Officer at Germany-based Software AG.

Microsoft, long considered big tech's boring uncle, has jumped fearlessly and some say blindly into generative AI search with an update to Bing, the long struggling also-ran to Google.