Online learning tools to continue post-pandemic: Dr. Sheikha Aisha

Doha: The year 2020 has been a remarkably difficult year, as the COVID-19 pandemic disrupted lives and livelihoods. Now as organisations embark on the road to recovery, family businesses however have been under duress to transform their business models and adapt to a constantly evolving digital world. With an increased focus on customer experience, most family businesses have taken significant measures to update their existing legacy systems and are already reaping the benefits of a digitally efficient operating model.

Speaking at the Forbes Middle East Family Business Summit 2021, Dr. Sheikha Aisha bint Faleh Al Thani, Founder and Chairperson of Al Faleh Educational Holding, highlighted the digital initiatives adopted by businesses to bounce back stronger from the pandemic.  Addressing the audience, Sheikha Aisha said: “The journey of digitalisation was relatively slow in most family businesses. The outbreak of the COVID -19 pandemic accelerated the transformation in most businesses in order not to disrupt the day-to-day operations. We at Doha Academy schools and AFG College with the University of Aberdeen shifted the teaching and learning methods to online platforms as a result of the emerging and urgent demand. Our main concern was to ensure that the students will not be affected by the closure of schools and educational institutions.”